1. What Constitutes Consent

Consent under this Policy means a clear, affirmative act by an individual signalling agreement to the processing of their personal data for a specified purpose. This may be expressed through:

Consent is NOT inferred from silence, pre-ticked boxes, inactivity, or continued use of the website unless a specific, clearly disclosed cookie consent mechanism is in place.

• Ticking an opt-in checkbox on a web form (unchecked by default)
• Clicking an "I Agree" or "Accept" button on a clearly labelled consent notice
• Submitting an inquiry form that includes a visible link to this Policy and the Privacy Policy
• Responding affirmatively to a written or electronic consent request

2. Communication Consent

By submitting any inquiry form, quotation request, or contact form on the DMrix website or via official communication channels (email, WhatsApp, telephone), you provide consent for DMrix to:

This communication consent is strictly limited to the purposes stated above and does not extend to unsolicited marketing unless separate marketing consent is obtained.

• Respond to your inquiry, including follow-up communications to clarify your requirements
• Send project-related communications, including proposals, quotes, contracts, status updates, invoices, and payment reminders
• Share relevant service information, case studies, or resources directly responsive to your enquiry
• Contact you via the channel(s) you used to make contact (email, phone, WhatsApp) for the purpose of fulfilling your request

3. Marketing and Promotional Consent

DMrix will seek your separate and explicit consent before sending promotional, marketing, or newsletter communications. Marketing communications may include:

Marketing consent is obtained through a clearly labelled opt-in mechanism on web forms or separately via email. You may withdraw marketing consent at any time by:

Upon receipt of an opt-out request, DMrix will cease marketing communications within three (3) business days. Transactional and service-related communications will continue regardless of marketing consent status, as these are necessary for service delivery.

• DMrix service announcements, new feature launches, or pricing updates
• Industry insights, blogs, case studies, and thought leadership content
• Promotional offers, discounted packages, or limited-time service deals
• Event invitations, webinar announcements, or free resource downloads
• Clicking the "Unsubscribe" link in any marketing email
• Sending a written opt-out request to hello@dmrix.com
• Updating your preferences through the client communication portal

4. Data Collection and Processing Consent

By engaging with the DMrix website and services, you provide informed consent for DMrix to collect and process the personal information described in our Privacy Policy. This includes:

You acknowledge that this data collection is necessary for DMrix to provide the requested services, and that withholding certain categories of information may prevent DMrix from delivering all or part of its services effectively.

• Information submitted through web inquiry forms, WhatsApp messages, or email
• Information shared during project scoping calls, meetings, or consultations
• Automatically collected technical data (IP address, browser data, session information) through cookies and analytics tools
• Payment and billing information processed through secure third-party payment gateways
• Project content and assets submitted for the purpose of executing agreed Services

5. Cookie Consent

DMrix uses cookies and similar tracking technologies on its website. When you first visit the DMrix website, you will be presented with a cookie consent banner that allows you to:

Accept All Cookies: Consent to all cookie categories, including analytics and marketing cookies.

Customise Preferences: Select which categories of cookies you accept, with strictly necessary cookies always remaining active.

Reject Non-Essential Cookies: Decline analytics and marketing cookies while retaining basic website functionality.

Your cookie preferences are stored and respected for a period of twelve (12) months, after which you will be asked to renew your preferences. You may change your cookie preferences at any time through the cookie settings link available in the website footer.

6. Testimonial, Portfolio, and Marketing Content Consent

DMrix may request your consent to use project references, anonymised case studies, testimonials, or reviews for marketing and promotional purposes. Specifically:

Written or video testimonials submitted voluntarily by clients may be used on the DMrix website, social media, proposals, and presentations with your express consent.

Screenshots, live links, or descriptions of completed Projects may be included in DMrix's portfolio with your advance written consent or unless the Client has exercised the opt-out right under Part II, Section 7.2.

DMrix will clearly identify itself as the agency responsible for completed work in portfolio references, unless confidentiality has been agreed.

You may withdraw testimonial or portfolio consent at any time by notifying DMrix in writing. Withdrawal will result in removal of the relevant content from active marketing materials within a reasonable period, though archival copies may be retained for internal record-keeping.

7. Third-Party Consent Obligations

Where the Client instructs DMrix to collect data on the Client's behalf from the Client's own users or customers (for example, through contact forms or e-commerce checkout flows built by DMrix), the Client is solely responsible for:

DMrix's responsibility in such cases is limited to the technical implementation of the Client's instructions and does not extend to the Client's independent legal data protection obligations.

• Ensuring appropriate consent mechanisms are in place for that data collection
• Publishing a compliant privacy notice on the Client's own website
• Complying with all data protection obligations applicable to the Client as an independent data controller

8. Consent Records and Audit Trail

DMrix maintains records of all consents obtained, including:

These records are maintained for the duration of the relationship and for an additional three (3) years following its conclusion, to support compliance and audit purposes. Consent records are protected under the same security measures applied to all personal data.

• The identity of the individual who provided consent
• The date, time, and method by which consent was given
• The specific purpose(s) for which consent was given
• The version of the consent notice or Policy in effect at the time

9. Withdrawal of Consent

You have the right to withdraw consent at any time, without detriment or penalty. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. Withdrawal is effective from the point DMrix receives and processes your request, which will occur within five (5) business days of receipt.

To withdraw consent, contact DMrix at:

Please note that withdrawal of consent for essential service-related processing may result in DMrix being unable to continue delivering all or part of the agreed services.

To withdraw consent, contact DMrix using the details in the Contact Information section below.

• Email: hello@dmrix.com
• Phone: +91 9059-818-728
• Or through the designated opt-out mechanism in any specific communication

10. Consent for Minors

DMrix does not knowingly seek or accept consent from individuals under the age of 18. All website submissions, service agreements, and communications are intended solely for adults of legal contracting age. If DMrix becomes aware that it has received information or consent from a minor without appropriate parental or guardian consent, the relevant information will be promptly deleted and any associated service agreement will be considered void.

11. Updates to the Consent Policy

DMrix may update this Consent Policy periodically to reflect changes in law, technology, or business practice. Material changes will be communicated via the DMrix website and by email where an email address is on record. Continued engagement with DMrix following the effective date of any update constitutes acceptance of the revised Policy.